Keywords Relevancy Factors

Keywords determine the page relevance. ie: how relevant is this web page for this specific search enquiry.

• Prominence. How early in a web page’s title, description, body text, and so on does a keyword appear? By using keywords early in the tags and body text, increasing its prominence, thus improving the relevancy.

• Frequency. How frequently is a keyword used in the tags or body text? Be careful about repeating keyword in any tag. If repeated too many times could be accused of “keyword stuffing”.

• Keyword Weight. How many times a keyword is used in relation to the total number of words on the web page?

• Proximity. How near the keywords are placed in relation to each other? As a rule of thumb, keep keywords near to each other.

Tto increase a pages relevance in relation to a keyword:

• Keywords should dictate the main theme of the web site

• Keywords used in the title ( as displayed at the top of the of the web page ( between the <TITLE> tags) IMPROPER OR NONEXISTENT USE OF TITLE IN THE WEB PAGES WILL KEEP MORE WEBSITES OUT OF TOP RANKING WITH GOOGLE THAN ANY OTHER FACTOR EXCEPT FOR LACK OF LINKS

• Keywords need to be in the title hyperlink

• Key word needs to be in the Heading (H1 H2 H3 ) which is the top of the text

• Keywords need to be at least 5%to 20 % of the page text which is best to have at least 250 words

• Keyword at the top and bottom of the web page

• Keywords need to be related to the linking page: title, content and the link

• Keywords in an image alt text drop down boxes and file names
  

Keep on going and the chances are that you will stumble on something, perhaps when you are least expecting it .I have never heard of anyone stumbling on something sitting down. - Charles F. Kettering