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Choosing Keywords

  • Optimize each page for one or two keywords only because in order to have a top ranking for a keyword, that keyword has to be used through out tags and body text, and arrive at an appropriate “keyword weight”.
  • Use two-word or three-word keywords instead one-word keywords unless they are unique, like “JavaScript”. One-word keywords can sometimes be misleading and searchers know that they will get better results with multi-word keywords.
  • Beware that some search engine are case sensitive so to ensure that the approach to each engine is ideal, try to search a keyword in that engine in all variations: all uppercase, all lowercase, and upper- and lowercase. If the results are different for some or all, then need to include those variations of the keyword in the web page’s tags for that engine.
  • Find tune a keyword such that it reflects the content of the web page by targeting traffic which is looking for that particular web page. Utilize keywords that most searchers use, and also closely match the web page offering.
  • Use longer variation and plural of the keywords because most search engines parse words for their roots, removing all prefixes and suffixes (word stemming).

Use the right keywords or phrases that your target customers are likely to use while searching for your product. Try to get into the mind of your customers. If you choose wrong key words then nobody would click on your website.

Do not use general keywords, for example, just ‘shoes’. Use specific keywords, for example, ‘Italian men’s shoes’, or, still better, ‘Italian men’s leather/penny loafers.’

Make as comprehensive a list of the possible keywords and phrases related to your product as possible. Consult your friends and relatives as to what search words or phrases would they use while searching your product. Use your selected keyword in search engines to see whether they lead to your website.

It is also suggested that you should check your competition for ideas for the keywords. View their site’s source HTML Code to find the keywords that they are using in their meta tags. This will also give you a fairly good idea of the relevant key words.



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