Search Engine Optimization
Search engine optimization may also be called search engine marketing of the website. Though the whole process of search engine optimization may appear to be highly technical and overwhelming to the lay person, the good news is that even lay persons can achieve search engine optimization by using some simple steps.
The best course for a beginner is to take up one step at a time, implement it and test it for some time before moving on to the next one.
The first and the most important step is to use the search terms, also called keywords or key phrases, that your target audience is using while searching for the information contained in your site.
You can select the relevant key words or key phrases by using keyword search tools such as Wordtracker at http://freekeywords.wordtracker.com/. It is a free keyword search tool for elementary services. You have to pay for advanced services of the tool.
You can also log on to Google’s keyword search tool at https://adwords.google.com/select/KeywordToolExternal. It is an absolutely free keyword search tool and is used for advertising through Google’s adword campaign. You have to enter one general keyword and you can get a large number of associated keywords, phrases that give you keyword ideas and their popularity among the searchers.
There are several other keyword search tools in the market. They charge depending upon their utility.
Once you know the right key words that your targeted audience is using, you use them in the content of your website. When the searchers use those keywords, the search engine brings up your site.
It is, however, recommended that you should not unnecessarily stuff your content with the same keywords to attract the search engines. Keywords and phrases should be judiciously used since ultimately it is the human searchers who will read your content. If they find words are not used judiciously, they may be distracted from your site. They may leave it with a poor impression and may never come back again.