Meta Tag Optimization Services
What is Meta tag optimization?
Meta tags are certain catchy keywords that are used to explain to the search engines and the searchers what information a particular webpage contains. If the tags create some curiosity in the visitor about the product or service he is looking for, he clicks open the website, otherwise, he passes on to the next one. So Meta tag optimization is about creating very special keywords that can compel the visitor to click open the site to learn more.
Basics of Meta Tags
The use of certain meta tags itself will not cause your website to appear prominently in all the search engines. The fact of the matter is that a number of search engines just ignore certain meta tags. So meta tags optimization is about using the tags the search engines like, the number of characters in the tags and changing the tags according to the page.
The important meta tags required for optimization are the title, meta description and meta keywords.
The title tag is written in blue and is underlined. The search engines often display the title tag the first thing at the top of every webpage so that the searchers can read them when looking for the search results. Therefore the title tags should be attractive and relevant enough to hold the visitor’s attention. The title tag should not contain more than five to eight most important keywords or 75 characters.
The search engines also display the meta description. The description tag contains the normal text that is used to explain what the page is about. The information in this tag appears relevant to the search query that you entered and that is why you chose to visit this webpage. It should rouse the visitor’s curiosity and motivate him to click through and read more. The description tags should not contain more than 15 to 25 important keywords or 140 characters
The meta keywords should include the actual words and phrases that the searchers use to find out the product and service that they want to buy or learn about.