Search Engine Optimisation
Those who are new in the realm of internet lingo, probably wonder about the term SEO. This is commonly found as a knowledge or skill qualification for job seekers of an online job. SEO means search engine optimisation. It might be a mouthful of words but what it simply means is the ability to enhance visibility in the internet. This is through the use of keywords and proper keyword placement, and many other techniques. It helps index the words, so they are easily identified and detected by major search engines in the internet world.
If a company makes use of search engine optimisation strategies, their products and services are easily found by possible consumers or customers. The primary aim of which is to be included in the top ten hits during a search. The greater the number of people viewing the site, the greater is also the likelihood of earning more. So it is not just the ability to be seen online easily but also the ability to market steadily that helps determine whether the techniques applied are effective.
So how is search engine optimisation done? Primarily, one has to learn how to effectively use keywords. A combination of two words or the use of different keywords for every page is recommended.
Next, look at how the keywords are placed. The first paragraph has to be keyword-rich and since some engines show the first few lines of the page, it has to be engaging and enticing to the reader. The flow of the sentences has to be catchy in a clever sort of way so that surfers would become interested to click on it. Keywords also have to be distributed. Some should appear in the middle and towards the end. But this has to be fairly close to each other. Keywords should also appear in the title.
Third, the keywords have to be relevant. Do not just put keywords for the sake of placing them. Ensure that the content of the article matches that of the title or keywords. If one is going to link something to the keyword, it also has to be related to it. The manner at which the keyword appears, the number of times it appears, and the relationship it has to the overall content or theme determines the success of the search engine optimisation.
Choosing the keyword to use is another story. This is the tricky part. One has to know exactly the kind of things people would search for so that they would know the right keywords to use. Therefore, research is important. In general, avoid single words for keywords as they could often be misinterpreted by search engines. Try typing the keywords in different cases as well and apply these to different web pages. Use the plural form of keywords if possible, as search engines would take the root words. Lastly, look at what other competitors are using as keywords. Have a variety of keywords and make them specific for better search engine optimisation.
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